| I was writing the final chapter of my
| |
| | business going?" Anon: "Yeah, good. Quite
|
| book on website marketing a few weeks ago
| |
| | good, we're doing okay."What?! Have these
|
| and was wondering how far I'd progressed
| |
| | people lost their minds?! Let us consider
|
| with it so I ran a word count. 44559
| |
| | some better responses:Michael: "How's
|
| words.And you know what this told me?
| |
| | business going?" Anon: "Brilliant - we
|
| Precisely nothing. Nothing of the tips
| |
| | are now operating at twice the level of
|
| and advice contained in the book or its
| |
| | profitability of last year"orAnon: "Last
|
| likelihood of becoming the next global
| |
| | month we made more profit than we made
|
| Bestseller.Last week I looked in the
| |
| | the whole of the first quarter!"Start to
|
| mirror at the 30 year old staring back at
| |
| | do this with your website - I dare you.
|
| me and thought:"30? What does this number
| |
| | Forget the statistics. Bin the hit
|
| actually mean though?"Precisely
| |
| | counters. Throw out the mailing list
|
| nothing.Hey Numb Nuts! Do You Know The
| |
| | numbers.How much profit has your website
|
| Number Of Numbers That Are Numbing Your
| |
| | made you this year? Scared to answer?
|
| Thinking?You do this Numb Nuts Number
| |
| | Don't know the answer? Then surely you're
|
| Obsessing with your website, I know you
| |
| | just throwing money away by having one
|
| do. In fact - YOU know you do but guess
| |
| | aren't you? You're steering your ship
|
| what - the numbers tell you precisely
| |
| | blind-folded.In fact - you are running on
|
| nothing! Here's some numbers you might be
| |
| | guesswork - the world's most ineffective
|
| numbing your thinking with:- The number
| |
| | business fuel.No Matter How Old You Are
|
| of pages viewed on your website every
| |
| | You Need To Wear GlassesHave I finally
|
| month- The number of visitors coming to
| |
| | lost my marbles on this one? No siree.
|
| your website every day- The number of
| |
| | It's true. You need to wear glasses the
|
| your ranking in Google for your most
| |
| | whole time you conduct business and when
|
| important key phrase- The number of your
| |
| | you make any decision relating to your
|
| global traffic ranking according to
| |
| | website.You need to wear PROFIT-TINTED
|
| Alexa.com- The number of people that
| |
| | spectacles that enable you to focus
|
| signed up to your mailing list yesterday-
| |
| | constantly on whether what you are doing
|
| The number of people that visited your
| |
| | will generate profit for your
|
| website using a Mongolian Internet
| |
| | business.Wearing your profit-tinted
|
| Service ProviderThese numbers mean
| |
| | spectacles means that playing the little
|
| precisely nothing. On their own they are
| |
| | animated game an associate sent you when
|
| worthless. Accumulatively they mean
| |
| | you're supposed to be completing that
|
| slightly more than nothing. Why? Because
| |
| | marketing project will be impossible.Your
|
| none of them put cash in your bank
| |
| | profit-tinted spectacles work just like
|
| account.Enough Is Enough!Next time you
| |
| | X-Ray specs - the only difference is that
|
| share war stories with another website
| |
| | it's your daily To Do List that gets
|
| owner ask them the question:"How is your
| |
| | stripped down to the bare essentials and
|
| website performing?" I bet you that not
| |
| | not the person you look at whilst wearing
|
| one single person will respond with a
| |
| | them.Pick a number, any number? No, pick
|
| comment relating to the most important
| |
| | profit - it's the best number there
|
| number of all - PROFIT! I see this all
| |
| | is.Michael Cheney is Author of The
|
| the time in business:Michael: "How's
| |
| | Website Marketing BibleTM.
|
