| When we began updating our company's
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| | what if it works?"
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| Internet marketing strategy, we figured -
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| | Fortunately the ball game came on before
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| based on all the hype, that we should
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| | I could buy it, which would have resulted
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| consider integrating Google's AdSense
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| | in me losing my focus on what's already
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| contextual advertising into it. After all
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| | working. I deleted the email and put this
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| we've got a lot of original content, some
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| | guy on my junk mail filter's list.
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| of which has been getting a fair amount
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| | So be smart, don't you get on the "make a
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| or traffic since 1999. Would AdSense help
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| | fortune with AdSense" bandwagon. You
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| us further monitize that?
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| | won't make a fortune and you'll undermine
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| We are business coaches and consultants
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| | everything else you're doing.
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| with over a century of experience helping
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| | I am not saying that AdSense is a bad
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| business owners redesign their companies
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| | thing. We now have AdSense code on 3,000
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| for the future. Our web site was
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| | pages of stories, articles, and resources
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| established to help us do that and it has
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| | for business owners and professionals -
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| been advertiser supported since it was
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| | it's free money from people we are never
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| launched in 1999.
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| | going to do business with anyway. But it
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| What we heard about AdSense made it sound
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| | is not our focus. If you visit our web
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| like the perfect solution for us. The ads
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| | site you'll see how we integrate it,
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| displayed are supposed to be relevant to
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| | hopefully making it attractive to the
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| the content on the page. We swap in the
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| | people who are not our ideal prospects.
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| code - they do the rest, sell the ads,
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| | We created and continually develop our
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| collect the money and send us a check.
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| | web site with the primary objective of
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| What could be better than that?
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| | connecting with people who'll contact us
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| There was a catch however. In order to
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| | about our services. Everything we do is
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| learn about AdSense, more than the bare
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| | to cast our net in a wider and wider
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| bones explanation available on Google, we
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| | circle to connect with people who have
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| had to do online research, which
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| | never heard of us, so they'll contact us
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| connected us to the AdSense Internet
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| | when they are ready to buy our services.
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| marketers selling every sort of secret
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| | If, after seeing what we're offering,
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| process and system anyone could imagine.
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| | they don't want to contact us - well
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| The results were overwhelming.
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| | they're going to leave and go somewhere
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| Once I clicked on a link for more
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| | else. What AdSense does is create a
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| information - it all goes back to that
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| | logical place for them to go next, and we
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| single click, I was bombarded by the
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| | get paid for it.
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| "make a fortune", "generate massive
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| | It's like getting all the people who
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| traffic", "explode your AdSense revenue",
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| | don't buy from us to pay us. Now that's
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| "capture high paying keywords", and the
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| | profit! The better job we do with all the
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| rest of the "unlimited profit from
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| | search engine stuff the more relevant the
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| AdSense" brigade. What a bunch of
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| | AdSense adds are so not only do the right
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| baloney!
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| | people (potentially) visit our web site
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| What I found out, with that first click,
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| | to do business with us AND the more
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| was if you request information from one
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| | likely the other are to leave via an
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| of the AdSense "make a fortune" people,
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| | AdSense ad when they don't think we have
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| you end up getting email from them 24/7
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| | what they are looking for. Last month we
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| 365 and from all of their joint venture
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| | had a click through rate of 8.53%. We'd
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| partners as well. If the get out the vote
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| | have been nuts to overlook AdSense.
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| people were as effective as these
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| | Just don't be seduced down the
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| marketers we'd have a 90% turnout at the
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| | hype-filled path toward disillusionment.
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| polls. But I digress.
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| | Focus your efforts on building your
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| During the six months or so that we went
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| | business, not the business of the
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| through this I spoke to numerous business
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| | Internet marketers who want to sell you
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| coaches and others who have been seduced
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| | their so-called "insider secrets".
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| by the hype and wasted their time
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| | When you do sign up for AdSense and this
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| optimizing their web sites for Google's
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| | is a must, use it wisely - to get paid by
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| AdSense, which only served to get people
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| | the people who will never be your
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| they wanted to do business with to leave
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| | customers anyway. You won't make a
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| them for their competitors. They were
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| | zillion dollars in AdSense riches like
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| optimizing their web sites so that people
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| | the hucksters say you will, but that
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| who would otherwise pay them hundreds or
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| | would never have happened anyway.
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| thousands of dollars in fees, would click
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| | However, your total revenues will grow as
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| on a well placed AdSense link and they'd
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| | your Internet marketing strategy becomes
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| receive thirty cents instead.
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| | more effective.
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| Last night, when I was thinking about
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| | And you'll have put a turnstile on the
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| this article, I received another
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| | door many of your non-prospects will be
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| seductive AdSense guru's email. I found
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| | using when they leave your site forever.
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| myself rethinking what we are doing -
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| | Those people you were never going to meet
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| that is working very well than you very
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| | or do business with will be dropping
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| much, listening and watching the video he
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| | those nickels, dimes, quarters, and
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| sent and saying to myself, "Hey, it's
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| | dollars in your pocket as they leave. A
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| only a hundred and thirty seven bucks,
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| | perfect strategy!
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