| I was writing the final chapter of my book on | | | | okay."What?! Have these people lost their |
| website marketing a few weeks ago and was | | | | minds?! Let us consider some better |
| wondering how far I'd progressed with it so I | | | | responses:Michael: "How's business going?" |
| ran a word count. 44559 words.And you know | | | | Anon: "Brilliant - we are now operating at |
| what this told me? Precisely nothing. Nothing | | | | twice the level of profitability of last |
| of the tips and advice contained in the book | | | | year"orAnon: "Last month we made more profit |
| or its likelihood of becoming the next global | | | | than we made the whole of the first |
| Bestseller.Last week I looked in the mirror | | | | quarter!"Start to do this with your website - |
| at the 30 year old staring back at me and | | | | I dare you. Forget the statistics. Bin the |
| thought:"30? What does this number actually | | | | hit counters. Throw out the mailing list |
| mean though?"Precisely nothing.Hey Numb Nuts! | | | | numbers.How much profit has your website made |
| Do You Know The Number Of Numbers That Are | | | | you this year? Scared to answer? Don't know |
| Numbing Your Thinking?You do this Numb Nuts | | | | the answer? Then surely you're just throwing |
| Number Obsessing with your website, I know | | | | money away by having one aren't you? You're |
| you do. In fact - YOU know you do but guess | | | | steering your ship blind-folded.In fact - you |
| what - the numbers tell you precisely | | | | are running on guesswork - the world's most |
| nothing! Here's some numbers you might be | | | | ineffective business fuel.No Matter How Old |
| numbing your thinking with:- The number of | | | | You Are You Need To Wear GlassesHave I |
| pages viewed on your website every month- The | | | | finally lost my marbles on this one? No |
| number of visitors coming to your website | | | | siree. It's true. You need to wear glasses |
| every day- The number of your ranking in | | | | the whole time you conduct business and when |
| Google for your most important key phrase- | | | | you make any decision relating to your |
| The number of your global traffic ranking | | | | website.You need to wear PROFIT-TINTED |
| according to Alexa.com- The number of people | | | | spectacles that enable you to focus |
| that signed up to your mailing list | | | | constantly on whether what you are doing will |
| yesterday- The number of people that visited | | | | generate profit for your business.Wearing |
| your website using a Mongolian Internet | | | | your profit-tinted spectacles means that |
| Service ProviderThese numbers mean precisely | | | | playing the little animated game an associate |
| nothing. On their own they are worthless. | | | | sent you when you're supposed to be |
| Accumulatively they mean slightly more than | | | | completing that marketing project will be |
| nothing. Why? Because none of them put cash | | | | impossible.Your profit-tinted spectacles work |
| in your bank account.Enough Is Enough!Next | | | | just like X-Ray specs - the only difference |
| time you share war stories with another | | | | is that it's your daily To Do List that gets |
| website owner ask them the question:"How is | | | | stripped down to the bare essentials and not |
| your website performing?" I bet you that not | | | | the person you look at whilst wearing |
| one single person will respond with a comment | | | | them.Pick a number, any number? No, pick |
| relating to the most important number of all | | | | profit - it's the best number there |
| - PROFIT! I see this all the time in | | | | is.Michael Cheney is Author of The Website |
| business:Michael: "How's business going?" | | | | Marketing BibleTM. |
| Anon: "Yeah, good. Quite good, we're doing | | | | |