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The Power of the Written Word

This article will focus on the achieve and maintain success in the
acquisition of knowledge through learning rapidly changing global economy.c. "Blue
by reading. While there are certainly Ocean Strategy" authored by INSEAD
numerous other ways to learn (experience, professors W. Chan Kim and Renee
classroom instruction, digital learning, Mauborgne. This book argues the premise
etc.) I am a huge fan of the benefits of (and successfully so in my opinion) that
professional development gained from good tomorrow's leading companies will succeed
old-fashion reading. Someone once said not by battling competitors in overly
"you are what you read" and while I think competitive markets for thin margins
there is far more to the equation of our (bloody "red oceans") but by creating
individual make-up than our choice of "blue oceans" of uncontested market space
reading material there is also an element ripe for growth.2. Periodicals, Trade
of truth contained in the aforementioned Publications and Industry Journals:
quote.If I told you how much time I spend Again, not being able to address the
reading and researching you probably specific needs of each reader you must
wouldn't believe me, but suffice it to make your own choices here as well.
say I am a voracious reader. I subscribe However being aware of industry trends,
to online clipping services, use RSS competitive positioning, who the thought
feeds to scour news groups, forums and leaders are, etc. are all critical to
the Blogosphere, usually have at least your success. Pick the top couple of
two books going at any one time as well publications in your industry, sector,
as reading a variety of industry vertical or micro-vertical and pour-over
publications and periodicals. That being the content looking for opportunities to
said, I'm always amazed at the number of exploit. Most print publications now also
executives who don't keep up with their have Internet versions or digital
professional reading.Here is a telling newsletters that can be subscribed to as
observation...According to surveys well. I typically always have a print
conducted by our leadership development copy of a periodical in my brief case,
practice a very large common denominator one on my night stand, and several in my
shared by executives who feel that they office. My favorite general business
are not achieving the level of success publications are The Economist, Chief
they feel themselves capable of is that Executive, Fast Company, Business 2.0 and
many of them are "too busy to keep up Wired.3. Digital Media: Blogs, Forums,
with their reading", Hmmm...Reading News Groups, News Portals, Clipping
should not be something that is done when Services and other aggregators: Select an
you're bored or have nothing better to appropriate cross section of all of the
do, rather it needs to be incorporated aforementioned options. What I
into your daily regimen. I have particularly like about this genre is
personally worked with literally hundreds that it is often "real time" information
of C-suite executives and without as opposed to other mediums that have a
question the most successful built in latency factor. Another benefit
professionals are those that constantly is that much of the content produced in
seek out learning opportunities and are this medium is not from the typical
voracious readers. They realize the industry pundits, but rather true "in the
importance of learning and make reading a trenches" thought leaders that see things
priority.Think of the business leaders coming long before journalists report it
that have had the biggest positive impact in the news or the so-called gurus
in your life and I'm sure you'll find publish it in their latest book. This
that these individuals were in constant medium has been my preferred reading
search of new and better information that choice for a number of years now because
they in turn used to inspire, motivate it is extremely productive and time
and lead those around them.The question effective. I subscribe to a number of
is not should you be reading, but rather blogs, news groups, forums and clipping
what should you be reading? With the services because I'm able to be "pushed"
plethora of reading material on the content that I've asked for in a medium
market today it not a simple thing to that I enjoy. If you are not a heavy
make sure that you're covering all the consumer of online information you are
bases in a time efficient fashion. truly missing the boat...4. Personal
Therefore the following tips were Reading: Read whatever you
designed to help you streamline your enjoy...personal development, spiritual
reading efforts:1. Books: You should reading, fiction, etc. However keep in
always be engaged in the reading of at mind that it does little good to feed
least one book on professional your brain if you're not feeding your
development. Since I can't speak to the soul first. I'm not going to preach and I
individual needs of our readers in this realize that our readers have different
forum I am simply going to recommend what religious preferences so you decide what
I believe are the 3 best general business reading material should fall into this
books authored over the past 5 years. category. I'm also not going to tell you
These books can have an immediate impact how much time you should allocate to this
on the way in which you think about, and category, but I would suggest you ponder
conduct business. If you haven't read what is truly important in life and make
them start here:a. "The Attention your investments where they will pay the
Economy" authored by Accenture biggest dividends. I will leave you with
consultants Thomas Davenport and John one of my favorite quotes, Billy Graham
Beck. This book delves into the critical said: "If I could go back and change one
importance of understanding both sides of thing in my life I would read more of the
the attention equation: "getting and Bible and less about the Bible."Mike
holding the attention of Myatt is the Chief Strategy Officer at
information-flooded employees, consumers, N2growth. N2growth is a leading venture
and stockholders, and on parceling out growth consultancy providing a unique
their own attention in the face of array of professional services to high
overwhelming options. The resolution: growth companies on a venture based
learn to manage this critical yet finite business model. The rare combination of
resource, of fail.b. "The World Is Flat" branding and corporate identity services,
authored by three time Pulitzer Prize capital formation assistance, market
winner and New York Times journalist research and business intelligence, sales
Thomas L. Friedman. This book begins with and product engineering, leadership
a historical view of the world which development and talent management, as
leads to riveting and perceptive well as marketing, advertising and public
conclusions based upon both the macro and relations services make N2growth the
micro economic effects of globalization industry leader in strategic growth
and what it will take for a business to consulting.




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