| I was writing the final chapter of my book on | | | | Anon: "Yeah, good. Quite good, we're doing |
| website marketing a few weeks ago and was | | | | okay."What?! Have these people lost their minds?! |
| wondering how far I'd progressed with it so I ran | | | | Let us consider some better responses:Michael: |
| a word count. 44559 words.And you know what | | | | "How's business going?" Anon: "Brilliant - we are |
| this told me? Precisely nothing. Nothing of the tips | | | | now operating at twice the level of profitability of |
| and advice contained in the book or its likelihood | | | | last year"orAnon: "Last month we made more |
| of becoming the next global Bestseller.Last week I | | | | profit than we made the whole of the first |
| looked in the mirror at the 30 year old staring | | | | quarter!"Start to do this with your website - I |
| back at me and thought:"30? What does this | | | | dare you. Forget the statistics. Bin the hit |
| number actually mean though?"Precisely | | | | counters. Throw out the mailing list numbers.How |
| nothing.Hey Numb Nuts! Do You Know The | | | | much profit has your website made you this |
| Number Of Numbers That Are Numbing Your | | | | year? Scared to answer? Don't know the |
| Thinking?You do this Numb Nuts Number | | | | answer? Then surely you're just throwing money |
| Obsessing with your website, I know you do. In | | | | away by having one aren't you? You're steering |
| fact - YOU know you do but guess what - the | | | | your ship blind-folded.In fact - you are running on |
| numbers tell you precisely nothing! Here's some | | | | guesswork - the world's most ineffective business |
| numbers you might be numbing your thinking | | | | fuel.No Matter How Old You Are You Need To |
| with:- The number of pages viewed on your | | | | Wear GlassesHave I finally lost my marbles on |
| website every month- The number of visitors | | | | this one? No siree. It's true. You need to wear |
| coming to your website every day- The number | | | | glasses the whole time you conduct business and |
| of your ranking in Google for your most | | | | when you make any decision relating to your |
| important key phrase- The number of your global | | | | website.You need to wear PROFIT-TINTED |
| traffic ranking according to Alexa.com- The | | | | spectacles that enable you to focus constantly on |
| number of people that signed up to your mailing | | | | whether what you are doing will generate profit |
| list yesterday- The number of people that visited | | | | for your business.Wearing your profit-tinted |
| your website using a Mongolian Internet Service | | | | spectacles means that playing the little animated |
| ProviderThese numbers mean precisely nothing. | | | | game an associate sent you when you're |
| On their own they are worthless. Accumulatively | | | | supposed to be completing that marketing project |
| they mean slightly more than nothing. Why? | | | | will be impossible.Your profit-tinted spectacles |
| Because none of them put cash in your bank | | | | work just like X-Ray specs - the only difference |
| account.Enough Is Enough!Next time you share | | | | is that it's your daily To Do List that gets stripped |
| war stories with another website owner ask | | | | down to the bare essentials and not the person |
| them the question:"How is your website | | | | you look at whilst wearing them.Pick a number, |
| performing?" I bet you that not one single person | | | | any number? No, pick profit - it's the best number |
| will respond with a comment relating to the most | | | | there is.Michael Cheney is Author of The Website |
| important number of all - PROFIT! I see this all the | | | | Marketing BibleTM. |
| time in business:Michael: "How's business going?" | | | | |