| Staying fit has always been everyone's obsession, | | | | Sporting goods stores are also morphing to |
| so it's no wonder that sporting good stores are | | | | provide all-inclusive services to their busy clients. |
| quickly expanding their inventories. When you | | | | They are no longer just your run-of-the-mill |
| need equipment for any basic sport, whether it is | | | | department store outlets; they now also provide |
| for golf, basketball, volleyball, tennis, badminton, | | | | top-notch peripheral services. Some stores now |
| swimming, or even billiards, the sporting goods | | | | incorporate health restaurants, spas, and gyms, |
| store can give it to you. Are you in need of | | | | making them the one-stop-shop for their |
| exercise equipment? Sporting goods stores can | | | | health-conscious clientele. |
| help you out with this, too. | | | | Most sporting good stores have a well-trained |
| Expanded Product Lines | | | | staff to assist customers in buying sports |
| Sporting goods stores are also expanding their | | | | equipment or apparel. Their sales representatives |
| product selections to cater to individuals in the | | | | are skilled at answering questions, whether they |
| "underserved" markets - those people involved in | | | | are technical or even medical. It is not uncommon |
| more expensive sports, such as diving, mountain | | | | anymore to meet a sporting goods sales |
| biking, downhill skiing, and snowboarding, among | | | | associate who can tell you the right kind of |
| others. | | | | treadmill for your weight and height, which |
| These stores also carry equipment for specialty | | | | supplement is best for what, which running shoes |
| hobbies such as camping and fishing - equipment | | | | are best for your type of feet, etc. Most |
| that was formerly only found in specialty stores. | | | | customers enjoy this kind of "intimacy" - they |
| Extra Services | | | | feel important and therefore tend to buy more. |